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June 7, 2018

#62 | Catsuits, Turbans, and Expressing Individuality Through Fashion with Alice Edgeley

About This Episode

Many of us are scared to put ourselves out there and put on crazy, playful, eye-catching clothes. No one teaches us how to develop our own sense of style, and it is hard to stop giving a shit about what other people think. This week’s guest is a fashion designer who is often seen in turbans and brightly-colored catsuits, and what other people think is the last thing on her mind.

“I like people that look really interesting, people that don’t fit into that really narrow idea that people think is the standard of beauty. ”

For Alice Edgeley, fashion is about making “ugly” fabrics impossibly beautiful. Fashion is about refusing to hide who you are and being comfortable and confident in your own skin. Born in Australia, Alice dropped out of high school and started an apprenticeship with a costume company. She worked in costuming for 15 years, and then she took the plunge and moved to London. Her perseverance helped her find a job at the studio of celebrated fashion designer Christopher Kane.

“I was looking for a job, and when people didn’t get straight back to me, I just figured, I’m just going to go to their studios!”

When she met the man who would eventually become her husband, she decided to move back to Melbourne. She started her first label in 2010 and opened a storefront. Her years of experience in costuming and theatre make her work as unique as she is, with her bold colors, glitter, and velvet being worn by artists, performers, and musicians around Melbourne and around the world.

Alice pushes the boundaries is every aspect of her life. She doesn’t follow fashion trends, instead, she focuses on the feelings attached to every color and pattern. Her refusal to be ignored by anyone, and her willingness to work as hard and as long as necessary, has carried her far. With her catsuits, turbans, and waist-belts, Alice is making clothes that surpass any strict definitions of femininity and beauty.

“If you are really determined to work for someone, how can they possibly say no?”

Join us for a conversation about challenging the status quo, being willing to sweep the floors, and experimenting to find what makes you happy. Alice will share how she worked her way through the fashion industry and created a successful label.


Alice’s Website


Tools & Resources Mentioned


  • Asana – A team-tracking application that gives you the ability to report on your work, assign tasks, and track progress. With Asana, each person knows what they should be doing and why. This clarity, transparency, and focus allows teams to collaborate with less friction and produce great results.
  • Xero – Log in online anytime, anywhere on your Mac, PC, tablet or phone to get a real-time view of your cash flow. It’s small business accounting software that’s simple, smart and occasionally magical.

People/Blogs to Follow

  • Amber Butchart – Amber Butchart is a fashion historian and author working across cultural heritage, broadcasting and academia. Amber specialises in the historical intersections between dress, politics and culture. She has written books on the perennial influence of nautical dress and the impact of film on fashion, and she is regularly asked to speak at the UK’s cultural hotspots from the Tate to the V&A.
  • Sali Hughes – Sali started out as an assistant make-up artist, touching up The Pet Shop Boys, Belinda Carlisle, George Michael and many others. A move into journalism led to editorship of ELLEgirl and a stint as Features Director on style bible The Face. Sali has written features and opinion columns for Red, Grazia, Elle, Cosmopolitan, The Observer, The Guardian, Glamour, Stylist and Shortlist. In January 2011, she became The Guardian Weekend’s beauty columnist, quickly cultivating a large and loyal following.
  • Pixi Woo – They do makeup on youtube and run a free digital makeup magazine, They also run 5 day intensive make-up courses. The site is run by Samantha and Nicole Chapman.
  • Adele Mildred – With a uniquely dazzling style and a passion for all things vintage, Adele Mildred has a weakness for black rabbits and flying brooms.
  • Butch is Not a Dirty Word – BINADW’s young editorial team established the first editions through networks and social media, this has meant our reach has been somewhat limited to those who fall within our age bracket, but we want to reach more butches! We feel it is important to honour and explore the experiences of those who came before us, along with those who have come after us. We are looking to gather butches from a wide range of ages and backgrounds, particularly those under 25 and over 50.

Recommended Books

  • The Women We Wanted To Look Like by Brigid Keenan – In this stunning and provocative book, Brigid Keenan captures the essence of the glittering world of high fashion. She examines every aspect of the shift in styles from Paris in the 1920’s to Madison Avenue today. The real heroines of this lavishly illustrated book are the beautiful women who wore the beautiful clothes — whether members of famous families like Baroness Pauline de Rothschild and Jacqueline Kennedy, or models like Twiggy and Verushka who made their names for themselves.
  • Rebecca by Daphne Du Maurier – The novel begins in Monte Carlo, where our heroine is swept off her feet by the dashing widower Maxim de Winter and his sudden proposal of marriage. Orphaned and working as a lady’s maid, she can barely believe her luck. It is only when they arrive at his massive country estate that she realizes how large a shadow his late wife will cast over their lives–presenting her with a lingering evil that threatens to destroy their marriage from beyond the grave.
  • The Sun King by Nancy Mitford – The Sun King is a dazzling double portrait of Louis XIV and Versailles, the opulent court from which he ruled. With characteristic élan, Nancy Mitford reconstructs the daily life of king and courtiers during France’s golden age, offering vivid sketches of the architects, artists, and gardeners responsible for the creation of the most magnificent palace Europe had yet seen.

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