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April 11, 2019

#99 | Good Style, Good Design, & Good Business: Discovering Yourself, Work & Motherhood with Cody McBurnett

About This Episode

Cody McBurnett has always lived and breathed creative entrepreneurial culture, splitting her formative years between her mother’s salon and her grandmother’s atelier. She learned early on about the importance of good style, good design, and good business—and how they can completely change one’s mood, outlook, and chances for success.

Like a great haircut or the perfectly tailored ensemble, good brand design is an eye-catcher that allows the real—and best—of what you have to offer shine through. On that same note, bad brand design, like a bad haircut or an unflattering outfit, can seriously distract from the good stuff. In this vein, Cody is Loki Loki’s brand stylist, nailing the design and strategy and attracting the eye of consumers so they can discover the outstanding products and services each client’s business has to offer.

“I do have to produce and at the end of the day I can’t bullshit that. I have to spend the time and sit with the client, have  the conversation, and followup, and deliver the design, and work with them and be invested in their business… It’s a lot more work than it looks like. “

Join us for a conversation about producing excellent work, good brand design and working for yourself. We’ll also talk about:

  • The power of a “Disney NO” in motherhood and career
  • Cody’s tattoos journey
  • Lessons learned from running Loki Loki
  • Feminine vs girly concepts in design
  • Cody’s idea of femininity
  • Entrepreneurship and motherhood
  • Definitions of success
  • Top 3 qualities of producing excellent work

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Tools & Resources Mentioned


People/Blogs to Follow

Recommended Books

  • This Will Only Hurt a Little by Busy Philipps – Busy Philipps’s autobiographical book offers the same unfiltered and candid storytelling that her Instagram followers have come to know and love, from growing up in Scottsdale, Arizona and her painful and painfully funny teen years, to her life as a working actress, mother, and famous best friend.
  • Feminasty: The Complicated Woman’s Guide to Surviving the Patriarchy Without Drinking Herself to Death by Erin Gibson – From the wickedly funny and feminist creator and host of the “Throwing Shade” podcast, a collection of hilarious personal essays and political commentary perfect for fans of Lindy West and Roxane Gay.
  • You Can’t Touch My Hair: And Other Things I Still Have to Explain by Phoebe Robinson – Being a black woman in America means contending with old prejudices and fresh absurdities every day. Comedian Phoebe Robinson has experienced her fair share over the years: she’s been unceremoniously relegated to the role of “the black friend,” as if she is somehow the authority on all things racial; she’s been questioned about her love of U2 and Billy Joel (“isn’t that…white people music?”); she’s been called “uppity” for having an opinion in the workplace; she’s been followed around stores by security guards; and yes, people do ask her whether they can touch her hair all. the. time. Now, she’s ready to take these topics to the page—and she’s going to make you laugh as she’s doing it.
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