#24 | 10 Steps to Creating a Killer Brand with Erica Blair
About This Episode
You know those people who are so happy all the time, you think they must be on some drugs? Erica Blair is one of those people. With grit and determination, Erica is building her dream life being a location independent entrepreneur based in Thailand helping budding entrepreneurs get crystal clear on the fundamentals of a successful business.
Her work focuses on uncovering your vision for your life & business and the exact types of clients you’re best suited to help. She helps clients understand how to package & price your services, and how to present yourself and your skills in a way that gets people to say ‘Hell yes!’ to what you have to offer.
On this episode, Erica shares her story of finishing a prestigious, expensive university in California, U.S. and not wanting to fall into the typical 9 to 5 trap. This journey led her to 5 years of traveling in South East Asia teaching English and starting her first business. Eventually, she ended up back in the U.S. figuring out her next steps, only to move back across the world to Thailand where she now runs her branding consulting business.
“Success to me is a barometer of how much you want to congratulate yourself for how far you’ve come and then also still look for what’s that little stretch that’s left for you to challenge yourself to go for.”
Communication and connection have been at the core of her life since she was a little girl. In high-school, Erica used to run for president multiple times and failed every single time. It has taught her numerous lessons on leadership and persuasion.
She had always been working ‘outside the system,’ doing her own thing. Back in 2011 while traveling, Erica founded an import jewelry business that gave her the confidence and the hope that she could build a lifestyle business on the road.
“The things that really hurt us as children are things that we get to look back on and see how that was planting the seeds for growth.”
Erica moved to Chiang Mai in Thailand an English Teacher. The digital nomad movement didn’t exist at the time nor the great internet connection, so she had to figure it all out on her own. The freelance marketing work transitioned into brand strategy coaching.
“It’s been a wild ride,” she confesses.
Erica also walks us through her 10 steps to creating a killer brand whether you’re an entrepreneur or a professional that will help you get clear on who you are, your message and your next steps.
- Commit 110% to building your brand
- Brand identity is the foundation of every successful brand
- Say “no” to opportunities that don’t fit
- Helping “anyone” really means helping “no one”
- Go deeper than demographics
- Commit to not working with certain people
- Get clear on what you are and are not selling
- Setting high price points
- Boundaries are sexy
- Brand messaging starts with a solid foundation
Erica is a promoter of being the real you in everything you do, be it life or business. The only way to raise your chances of being seen among so much noise on the internet is genuinely being yourself.
In this episode, Erica mentions that the “branding fog” comes from not knowing how your brand looks in practice or not knowing what to focus on from the plethora of options. You need a laser focus on your branding to succeed. Struggling with marketing processes is most likely a sign that you aren’t clear on your brand. Building a solid branding foundation is the key to successful positioning and less stress and confusion. Throwing thoughtless and random photos on social media isn’t the way to go. A pretty color scheme and a beautiful logo won’t fix the lack of great content.
Tools & Resources Mentioned
- Yogaglo – An online yoga and meditation you can do anywhere.
- Trello – Infinitely flexible. Incredibly easy to use. Great mobile apps. It’s free. Trello keeps track of everything, from the big picture to the minute details.
- 1secondeveryday – A modern day visual diary. Stitch the moments of your life into a single continuous chronological movie.
People/Blogs to Follow
- Kimanzi Constable on Facebook – Author of four books (over 100,000 copies sold). Writer for large media publications. World-traveling speaker and consultant. For 12 years he settled and was completely miserable. 3 years ago he stopped settling and the results have been amazing! He’s a published author, successful self-published author (82,000 books sold), an international speaker and consultant.
- Mitch Miller on Facebook – In a sea of boring “me too” business advice, Mitch’s shocking (and often refreshing) contrarian teaching style has people all around the world going crazy for a behind the curtain peek at the real secrets to marketing a business.
- “Osho Zen Tarot: The Transcendental Game Of Zen” Deck – When life seems to be full of doubt and uncertainty we tend to look for a source of inspiration: what will happen in the future? What about my health, the children? What will happen if I make this decision and not that one? This is how the traditional tarot is often used, to satisfy a longing to know about the past and future. This Osho Zen Tarot focuses instead on gaining an understanding of the here and now. It is a system based on the wisdom of Zen, a wisdom that says events in the outer world simply reflect in the outer world simply reflect our own thoughts and feelings, even though we ourselves might be unclear about what those thoughts and feelings are.
- “The Power of Vulnerability: Teachings on Authenticity, Connection, & Courage” by Brene Brown – Is vulnerability the same as weakness? “In our culture,” teaches Dr. Brené Brown, “we associate vulnerability with emotions we want to avoid such as fear, shame, and uncertainty. Yet we too often lose sight of the fact that vulnerability is also the birthplace of joy, belonging, creativity, authenticity, and love.” On The Power of Vulnerability, Dr. Brown offers an invitation and a promise that when we dare to drop the armor that protects us from feeling vulnerable, we open ourselves to the experiences that bring purpose and meaning to our lives. Here she dispels the cultural myth that vulnerability is weakness and reveals that it is, in truth, our most accurate measure of courage.
- “Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale” by Paul Smith – Paul Smith identifies the ingredients of the most effective sales stories and reveals how to:
– Select the right story
– Craft a compelling and memorable narrative
– Incorporate challenge, conflict, and resolution
– Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more