The Lie of Female Success:

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January 17, 2019

#88 | Plus-Size Fashion, Ending the Cycle of Body-Shaming (and Maybe Curing Thigh Chafing Along the Way) with Katie Sturino

About This Episode

“Katie Sturino is a size 12(ish) New Yorker who believes great style can look chic at any size. She started to introduce girls like her who wear sizes 12-18 to fashion-forward brands across extended and plus sizes. As the “momager” of her celebrity dog, Toast and founder of the fashion PR agency, Tinder PR, Katie brings a unique personal style and insider access to the plus size fashion space. She is passionate about brands that value quality and sophisticated style over fast fashion and has been featured in numerous publications like Glamour Magazine, the Man Repeller and Refinery 29 since launching in Spring 2015.”

“When you are plus-sized, you don’t get to buy what you love, you have to walk into a store and buy what will fit.”

Join us for a conversation about loving the body you are in, the joys of being a happy workaholic, and the unspoken perils of thigh chafing.

“I released the idea that I was supposed to be something else, and accepted the fact that this is my body, and it was through that process that I was able to heal myself.”

Katie Sturino loves her body, and it is hard to talk to her without some of her confidence wearing off. After college, she moved to NYC with no friends or connections, worked jobs at Dolce and Gabana and Chanel, and eventually quit to start her own business. After she did a piece for the Man Repeller on dressing plus-sized bodies, she saw that women of all sizes were really responding to her message. Now, she spends her time promoting body positivity, encouraging brands to expand into the plus-sized market, and making healthy, useful, beauty products for women.

“The imagery that we see tells us that there is one type of attractiveness, one type of goal of beauty, and everything outside of that is seen as a failure.”

In this episode, Katie shares her views on the cycle of punishment that women of all-sizes subject themselves to, the ways she deals with online haters and her plans for her growing businesses. Katie will also share how she left the corporate fashion industry and the work that still needs to be done in fashion and media.

“At the end of the day, I like me. And when you like you, and you live by what you feel and what makes you happy, then life is always a bit exciting.”


Katie on Instagram

Megababe Beauty

Toast Meets World on Instagram

Tools & Resources Mentioned

People/Blogs to Follow

  • Ashley Longshore – Sarah Ashley Longshore is a Louisiana-based painter, gallery owner, and entrepreneur. She is the owner of the Longshore Studio Gallery, located on Magazine Street in New Orleans. Longshore’s art focuses on pop culture, Hollywood glamour, and American consumerism and has been compared to the artwork of Andy Warhol.
  • Color Me Courtney – Courtney Quinn is a quirky New Yorker with an out of the box sense of style-obsessed with all things colorful! After growing up in Arizona and earning her MBA in San Francisco, she moved to NYC to pursue a career in fashion, starting Color Me Courtney as a resume booster & creative outlet along the way. After years of working in the corporate world for brands like Tommy Hilfiger, Jonathan Adler, Kate Spade, and Coach, Courtney left her role developing handbags to pursue Color Me Courtney full time. When she’s not creating candy-colored content here, you’ll find Courtney front row at the latest Broadway show, eating her way through New York or binge-watching bad TV with her boyfriend Paris and french bulldog, Waffles.
  • Cardi B – Belcalis Marlenis Almánzar, known professionally as Cardi B, is an American rapper, songwriter and television personality. She is well known for her songs “I Like It” and “Bodak Yellow”.
  • Ashley Graham – Ashley Graham is an American model. She has appeared on the cover of fashion magazines such as Vogue, Harper’s Bazaar, Glamour, and Elle. In addition, she appeared in several Levi’s campaigns.
  • Deepica – Deepica Mutyala is an on-air beauty expert, host, and TODAY Show Style Tastemaker. She rose to prominence as a YouTuber when her second video nearly broke the internet, garnering over 10 million views, and has since become one of the most prominent South-Asian entrepreneurs in the industry to date. Mutyala’s content spans from makeup and hair tutorials with a focus on beauty hacks and product reviews, to fashion inspiration and personal/lifestyle topics. In addition, she has a consistent emphasis on the South Asian community and her traditional family and values. Her fans (dubbed the “DeepiFam”) comprise a total social reach of over 350K across all platforms and grow rapidly by the day.

Recommended Books

  • The Universe Has Your Back by Gabrielle Bernstein – In her latest book, The Universe Has Your Back, New York Times best-selling author Gabrielle Bernstein teaches readers how to transform their fear into faith in order to live a divinely guided life. Each story and lesson in the book guides readers to release the blocks to what they most long for: happiness, security and clear direction. The lessons help readers relinquish the need to control so they can relax into a sense of certainty and freedom. Readers will learn to stop chasing life and truly live.

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