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November 20, 2017

#9 | Starting a Successful Passion Business at 44 and Aging Youthfully with Sylvia van de Logt of 40 Plus Style

Approaching your 30s and rushing to get your life together, find your ultimate life passion, create a family and that ultimate lifestyle?

Worried about “missing the boat?”

Stop. Breathe and relax… Because according to Sylvia van de Logt, you’ve still got plenty of time ahead.

Sylvia has founded her most successful business out of her passion for fashion and technology at 44! Her website has now reached over 400,000 monthly visitors and Sylvia is enjoying a nice 6-figure (almost passive) income. She’s lived all over the world and taught herself how to create websites when this whole internet thing was just starting out.

On this episode, she tells us the story of finally finding that one thing she loved and how she managed to turn into a business after many many trials and errors.  She will also tell us the lessons she’s learned on the way. Sylvia shares her plans for building a second business where she plans to teach 40+ women on how to create online businesses.

This girl is unstoppable and has still lots and lots of things to do, people to meet and goals to accomplish.

Quotes from this episode:

“I think that for women it’s so important to do something that they truly love. I really need to feel passionate about what I do. I couldn’t sell widgets to anybody. I think that a business woman needs a bit of both: feminine and masculine energy.”

“No more jobs. I’ll start something for myself.”

“I started my business at 44. Women start their businesses at 60, and they’re doing great.”

“A burning passion will drive you forward.”

Tools & Resources Mentioned



  • WordPressCreate a free website or easily build a blog on Hundreds of free, customizable, mobile-ready designs and themes. Free hosting and support.
  • TrelloA web-based project management application. Whether it’s managing a team, writing an epic screenplay, or just making a grocery list, Trello is your sidekick for getting things done and staying organized.
  • HelpscoutSimple Customer Service Software and Education. Makes every customer service interaction a more human one. Offers a help desk invisible to customers, that helps companies deliver outstanding customer support.
  • FireworksImage editing for websites and apps. Fireworks provides web designers with a lightweight, effective means of creating graphics for their web pages without going deep into code or lost amid multiple color palettes.
  • FeedlyThe content you need to accelerate your research, marketing, and sales. Organize, read and share what matters to you.

People/Blogs to Follow

  • Ramit SethiNew York Times bestselling author and founder of “Over 1,000,000 people read my material to learn how to use psychology and systems to live a Rich Life. That could mean automating your finances, making more money, finding your Dream Job, starting an online business or mastering your inner psychology”.
  • Amy PorterfieldShe teaches business owners, educators, and entrepreneurs the profitable action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease.
  • No Fear of Fashion BlogFashion blog for everyone, but probably most appealing to women over 40.

Recommended Podcasts

  • Revisionist History PodcastRevisionist History is Malcolm Gladwell’s journey through the overlooked and the misunderstood. Every episode re-examines something from the past—an event, a person, an idea, even a song—and asks whether we got it right the first time. Because sometimes the past deserves a second chance.

Recommended Books

  • “What Color is My Parachute” by Richard N. BellesA Practical Manual for Job-Hunters and Career-Changers. With more than 10 million copies sold in 28 countries, the world’s most popular job-search book updated for 2017 tailors Richard Bolles’s long-trusted guidance with up-to-the-minute information and advice for today’s job-hunters and career-changers. In today’s challenging job market, the time-tested advice of What Color Is Your Parachute? is needed more than ever. Recent grads facing a tough economic landscape, workers laid off mid-career, and people searching for an inspiring work-life change all look to career guru Richard N. Bolles for support, encouragement, and advice on which job-hunt strategies work–and which don’t. This revised and updated edition combines classic elements like the famed Flower Exercise with updated tips on social media and search tactics. Bolles demystifies the entire job-search process, from resumes to interviewing to networking, expertly guiding job-hunters toward their dream job.
  • “E-Myth Revisited” by Michael E. GerberIn this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
  • “The Power of Vulnerability: Teachings of Authenticity, Connection, and Courage” by Brene BrownOn The Power of Vulnerability, Dr. Brown offers an invitation and a promise – that when we dare to drop the armor that protects us from feeling vulnerable, we open ourselves to the experiences that bring purpose and meaning to our lives. Here she dispels the cultural myth that vulnerability is weakness and reveals that it is, in truth, our most accurate measure of courage.
  • “The Signature of All Things” by Elizabeth GilbertFrom the moment Alma Whittaker steps into the world, everything about life intrigues her. Installed with an unquenchable sense of wonder by her father, a botanical explorer and the richest man in the New World, Alma is raised in a house of luxury and curiosity. It is not long before she becomes a gifted botanist in her own right. But as she flourishes and her research takes her deeper into the mysteries of evolution, the man she comes to love draws her in the opposite direction – into the realm of the spiritual, the divine and the magical. “The Signature of All Things” soars across the globe of the nineteenth century, from London and Peru to Philadelphia, Tahiti and beyond. Peopled with extraordinary characters along the way, most of all it has an unforgettable heroine in Alma Whittaker.
  • Malcolm Gladwell’s WorksMalcolm Timothy Gladwell CM is an English-born Canadian journalist, author, and speaker. He has been a staff writer for The New Yorker since 1996.

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